The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning.
And while the top players like Netflix, Amazon and Hulu remain in the same position as last year, smaller players like YouTube Premium, which came in 7th place in 2017, have completely fallen off the list.
Climbing higher on the charts, however, are HBO Now, CBS All Access, Showtime and Starz. Each service managed to climb up one spot since the year prior, which — according to analysts at the research firm — was due in part to the streamers’ original content offering.
- Prime Video Users (Amazon Prime)
- Hulu (SVOD)
- HBO Now
- CBS All Access
- Sling TV
- DIRECTV Now
HBO, Starz, Showtime, and CBS All Access demonstrate the powerful attractiveness of original content through series like ‘Game of Thrones’ and ‘Star Trek: Discovery. This pattern suggests new services such as WarnerMedia’s DC Universe and the forthcoming streaming service from Disney could achieve success quickly.
On the OTT TV side, despite the emergence of services like Philo, YouTube TV and Hulu Live — which recently announced it had reached 1 million subscribers — the top streaming TV services remain SlingTV, which moved up one spot since last year, and DirecTV Now which is making its first appearance on the list since launching in 2016. The