On Sept. 28, HomeGoods broke into the E-commerce space when it officially launched its online store. Now, you no longer need to head out of the house and comb through the aisles to find adorable seasonal decor, the perfect throw pillow, a cozy bed set or even a new kitchen gadget.
The late move underscores the reluctance of parent company TJX Cos., which also owns T.J. Maxx and Marshalls, to embrace e-commerce. Marshalls launched an online store in 2019 and T.J. Maxx launched its shopping site back in 2013.
The initial collection of goods includes over 2,000 items across categories like seasonal, bed & bath, kitchen and pet supplies. While there is some overlap between what can be found in-store and online, the HomeGoods site is expected to update frequently with new finds. These consistent restocks are good news for anyone that is all too familiar with treasure hunting at HomeGoods, since often the items you encounter are dependent on the exact location and date that you visit.
According to a press release, the brand will be dropping a “collection of festive gifts and decor” ahead of the holiday season, which is a plus for anyone concerned about supply chain issues affecting the biggest shopping season of the year.
When it comes to returns (should you even need them), products can be shipped back in the mail or can be brought right to your local HomeGoods store, though there are some limits on what exactly can be returned.
It’s crazy to think that such a large commerce operation has been hesitant to break into the e-commerce game. But maybe they just wanted to make sure they did it right. I’m thinking this is really going to help the stock this quarter, going strong into the close of the year.