by Cyprian Francis | Mar 29, 2022 | Social Media
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data). TikTok is starting to roll out ads within its search results. The video ads have a “Sponsored” label, are located above the “Others...
by Cyprian Francis | Jan 17, 2022 | Social Media
Imagine spending 3, 5, 7, 10 times creating content about motifs you love out of pure passion. Working through decision fatigue on what to produce, what platform to concentrate on structure, and not knowing the rearmost marketing monetization strategies to actually...
by Cyprian Francis | Mar 19, 2021 | Blog, Social Media, Video
Following through on a plan announced last month, YouTube Shorts has launched in beta in the U.S. The launch of the short-form answer to TikTok begins today and will reach the entire country over the next few weeks. In a blog post, Shorts product lead Todd Sherman...
by Cyprian Francis | Jul 30, 2020 | Blog, Social Media
Zuckerberg has finally washed the sunscreen off his face and sees it’s time to do what he does best… STEAL COMPETITORS TECHNOLOGY! We’ve seen it happen to Snapchat with stories and now Facebook plans on undermining TikTok with a new product Reels. This new product is...
by Cyprian Francis | Jan 18, 2020 | Blog, Social Media
The social media landscape is changing, and the future is looking less than rosy. Organic social reach has started to decline. Trust in key social media platforms is at an all-time low. And pay to play is pretty much a necessity for brands to break through. But here’s...
