by Cyprian Francis | Oct 25, 2021 | Blog
Creators set trends and grow fandoms on social platforms such as YouTube, TikTok and Instagram. Now, Pinterest wants in on the influencer game. Last week, Pinterest announced a new set of tools, an original creators series and a celebrity-driven activation, “Create...
by Cyprian Francis | Aug 11, 2018 | Marketing
Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1...
by Cyprian Francis | Sep 23, 2017 | App, Blog, Business, Social Media, Technology
Pinterest is pinning its advertising goals on more targeted categories. Last year, Pinterest acquired a deep-linking startup called URX, which has now launched a new ad product within Pinterest’s Taste Graph that surfaces over 100 billion pins based on someone’s...
by Cyprian Francis | May 25, 2017 | App, Business, Marketing, Technology
Last year, Pinterest introduced the possibility of shopping for things just by taking a photo of it. A crazy idea I had a while back called SwagJack was very similar. This week, the company announced a new feature called Lens, and as you might expect, it uses your...
