by Cyprian Francis | Jun 11, 2022 | Blog, Marketing
LinkedIn has just announced that they’re expanding the Boost button to the LinkedIn Events page to allow ads. This means that advertisers will be able to promote events and drive registrations using this amazing new feature. Last year LinkedIn gave advertisers a new...
by Cyprian Francis | Oct 4, 2021 | Blog, Media
Facebook has once again changed the default method for reporting and optimization. How you optimize impacts who sees your Facebook ads. Facebook will show your ad to people most likely to perform your desired action. The default Attribution Setting moving forward...
by Cyprian Francis | Sep 21, 2019 | Marketing, Social Marketing
It’s no secret that Facebook ad prices are on the rise. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads.This, in turn, has raised...
by Cyprian Francis | Aug 31, 2019 | Blog, Marketing, Social Media
This past week I had the pleasure of attending Facebooks Agency Expo here in Los Angeles. The agency expo was an event put on by the Facebook Agency team in an effort to educate local agencies that are part of their somewhat newly formed Facebook marketing...
