by Cyprian Francis | Mar 21, 2022 | Marketing
With various channels, ad types, targeting abilities, and performance metrics, Paid Media can be confusing. So if you are a novice who is just starting out or a pro who needs a refresher, here is a cheat sheet of some of the most used definitions in paid media today....
by Cyprian Francis | Dec 14, 2021 | Marketing
Peloton wants users to know its at-home fitness equipment can improve one’s physical health — not lead to health complications, which was implied in the reboot of “Sex and the City” on HBO Max. The company put out a response on its Twitter account on Sunday to a plot...
by Cyprian Francis | Oct 4, 2021 | Blog, Media
Facebook has once again changed the default method for reporting and optimization. How you optimize impacts who sees your Facebook ads. Facebook will show your ad to people most likely to perform your desired action. The default Attribution Setting moving forward...
by Cyprian Francis | Sep 29, 2021 | Technology
On Sept. 28, HomeGoods broke into the E-commerce space when it officially launched its online store. Now, you no longer need to head out of the house and comb through the aisles to find adorable seasonal decor, the perfect throw pillow, a cozy bed set or even a...
by Cyprian Francis | Sep 17, 2021 | Marketing
Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. The new...
