by Cyprian Francis | Dec 6, 2018 | Blog, Marketing
A common misconception regarding email marketing is that they are self-sustaining.That couldn't be farther from the truth. Your email marketing demands regular maintenance: Consistent attention and a persistent desire to create a more meaningful connection between...
by Cyprian Francis | Nov 5, 2018 | Blog, Marketing
Marketing Emails That Work The popularity of holiday promotions requires marketers to learn how to build a month-long program without list fatigue. Holiday preparation starts earlier and earlier with each passing year. This trend is a prime example of how the holiday...
by Cyprian Francis | Apr 6, 2018 | Blog, Business, Marketing
Email marketing has been around for nearly 20 years, and a lot has changed since the dial-up era. With so many new factors to take into account — from smartphones to social media — the way marketers create effective email campaigns has changed, too. Now is the time...
by Cyprian Francis | May 28, 2017 | Blog, Marketing
As you may know, I send a ton of emails every week, promoting products for my company, and for my clients. And through that experience I’ve learned that there’s one thing people/companies do that is killing their email response rates. Hint: It has...
by Cyprian Francis | Apr 13, 2017 | Blog, Business, Marketing
Great email marketing demands great communication. Great communication requires diplomacy. That means you need tact, thoughtfulness, and circumspection. Unfortunately, many businesses do not apply these virtues to their email marketing campaigns. When it comes to...
