by Cyprian Francis | Jun 14, 2017 | Blog, Marketing, Media
Back in March 2016, The Most Interesting Man in the World was given a majestic send-off by Dos Equis, shot into the heavens to live among the advertising immortals. In retiring the famed spokesperson, the beer brand took a calculated risk in capping the award-winning...
by Cyprian Francis | Feb 7, 2017 | Blog, Marketing
There are two kinds of people watching the Super Bowl: Those who are actually watching the game, like me….rooting for a team down 21-3 at half, and those who are watching it for the commercials, mostly women (just kidding). Brands pull out all the stops for this...
by Cyprian Francis | Jan 15, 2017 | Blog, Media, Technology
Here in Chicago is what we would call cuddle season. This means posting up inside and watching tons of great content. Last night that content was football, great ole’ all-american football. But at halftime there was a commercial that really struck a nerve with...
