Twitter has lowered the eligibility threshold for its ads revenue sharing program, making it easier for more content creators to get paid for posting on the platform.
Previously, creators needed to have generated 15 million impressions in the previous three months in order to be eligible for the program. This meant that many smaller creators were excluded from participating.
Under the new rules, creators only need to have generated 5 million impressions in the previous three months. This is a significant reduction, and it is likely to open up the program to a much wider pool of creators.
In addition to lowering the eligibility threshold, Twitter has also lowered the minimum payout requirement. Creators will now be paid out once they have earned $10, instead of $50. This will make it easier for smaller creators to make money from the program.
The changes to the ads revenue sharing program come at a time when Twitter is facing criticism for its handling of payments to content creators. In July, it was revealed that the company had failed to pay some creators on time.
The changes are likely to be welcomed by content creators, who have long called for Twitter to make it easier for them to make money from the platform. They are also likely to help Twitter to attract and retain more creators, which could boost its advertising revenue.
It is worth noting that Twitter’s ad revenue has fallen by almost half since it was bought by Elon Musk for $44 billion last October. Musk has said that he wants to make Twitter a more attractive platform for advertisers, and the changes to the ads revenue sharing program could be seen as a step in that direction.
Overall, the changes to Twitter’s ads revenue sharing program are a positive development for content creators. They make it easier for more creators to participate in the program, and they also lower the minimum payout requirement. This is likely to lead to more creators making money from Twitter, which could boost the platform’s advertising revenue.