Well that pretty much lasted just about as long as we expected it to.
Twitter has announced that eight months after they were first rolled out, Fleets are being discontinued. Originally devised as Twitter’s response to Instagram Stories, Snapchat, TikTok, Facebook and practically every other social media platform that had an under-utilized disappearing post function, Fleets were intended to be an outlet for users to post things they didn’t think merited a full tweet, but wanted to share anyways.
The only problem being nobody actually ever used them.
Now, Twitter has announced that they are removing Fleets starting August 3rd due to lack of use. Fleets will be gone from the top of the feed, but any active Spaces convos will still exist there. The special camera effects you could only use in Fleets — like adding text or GIF stickers — will just become a part of how you normally compose a tweet.
Unfortunately for Twitter, it seems that nobody is terribly upset about the news. Fleets were almost universally ridiculed from the moment they were first introduced, with bottoms and medical professionals giving a knowing snicker at the name. Others complained about Twitter creating yet another unwanted feature instead of just giving them the ability to edit tweets.
Even Twitter seems to acknowledge the fact that no one likes Fleets, writing “we’re sorry or you’re welcome” in the tweet announcing the change.
“We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” Ilya Brown, Twitter’s vice president of product, said in a statement. “But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”
It’s safe to say the Fleets won’t be missed and will likely only be remembered for how embarrassingly short-lived the feature ended up being. Normally, we would take this time to reflect and look back on some of our favorite Fleets from over the past few months, but nothing really comes to mind…