Marketing Consultant (November 2017 – May 2018)

About:

Tradition Gold was a referral client that I was sent, which specializes in Gold and Precious Metal IRA handling.  Essentially, they take money that is in an IRA and diversify it by placing holdings into Gold and Silver.  Although I was the not the lead on the project, I did assist in creating a few marketing channels.  As is the goal with most financial institutions we wanted to develop an effective way to generate leads.  In order to do that, I was tasked with creating landing pages, and an ever-webinar funnel to generate interested buyers.  Below is a summary of the pieces.

Landing Page Development:

With years of landing page development experience, I have learned that the most effective landing pages are ones that house a video.  This is because video content has become so easy to produce, that people are more inclined to want to click on a video and watch the information, rather than read it.  So for this landing page, we used a senior advisor to offer up interest in the presentation.  We then combine a bold headline, sub-headline and additional information on the event.  The registration link is connected to an ever-webinar signup form, structured to offer

Webinar Development:

Working and being successful in the financial space means being effective with email marketing. The audience is much older and so email marketing serves as one of the best ways to promote the business.  This was done through a number of campaigns to the tune of 10 Million+ emails per week, either in the form of a daily newsletter, promotional campaigns, or one of a different number of automated drip campaigns.  This work was primarily done through Act-On.

Video Production:

Working and being successful in the financial space means being effective with email marketing. The audience is much older and so email marketing serves as one of the best ways to promote the business.  This was done through a number of campaigns to the tune of 10 Million+ emails per week, either in the form of a daily newsletter, promotional campaigns, or one of a different number of automated drip campaigns.  This work was primarily done through Act-On.

Free Lesson – Promo

Why Gold? Why Now? – Promo

Why Gold? Why Now? – Live Webinar

Email Marketing:

Email marketing is an old but effective means of marketing, especially when it comes to selling a financial product.  Working with Tradition Gold we developed 2 types of emails; Dedicated, and Internal.  The dedicated emails were used to generate new leads, while the Internal sends were intended to grow and retain the list.  We did this in the form of a newsletter, with relevant content from a fairly active blog.  Below is an example of a newsletter send we created.

See the Pen Tradition Gold – GOLD RALLY by Cyprian Francis (@cyprianfrancis) on CodePen.