Web Design, Paid Media (April 2020)
Tess Beauty Tech is a leading cosmetic technology company specializing in the manufacturing of a top of the line facial cleanser called the Gen 1 Exfoliator. Working with Vanquish Media Group founder Chase Friedman, we were able to completely redesign the website using the Shopify framework. In addition to a more efficient eCommerce platform, we developed a rather complex paid media strategy using Facebook Ads.
Web Design, Paid Media
The first phase of this project was taking an old Wix website and converting it into a Shopify framework. This is primarily because Shopify is one of the best platforms to actually sells items from. This initial framework was built out for a one-product shop, with the idea of scaling it up over time. We used clean colorful images of the product along with some product videos mixed in. I am very happy with this site and look forward to seeing it grow into an eCommerce giant.
As is with most products, we needed to drive traffic to the site, in order to generate sales. Using our favorite marketing tool of Facebook, we built a robust campaign that allowed for the promotion of Tess Beauty Tech through a variety of formats, including Facebook and Instagram Stories and Feed. We used a number of the initial ads, and hope to add many more in the coming weeks.
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