Source Events

Source Journeys is an experience company, producing extraordinary, luxury cruises and adventures around the world for our LGBT+ community.

CHALLENGE

Source Journeys was a challenge primarily because the product is geared towards an LGBT+ community. Recent changes in Social Media targetting has limited these audiences, so creative measures had to be taken.

SOLUTION

As a paid media consultant we were able to come into their mix quickly and help assist in the running of numerous campaigns. From audience research to campaign builds, asset creation, and overall day-to-day optimization, we were successfully able to help across a number of different aspects of running paid media campaigns.