ShoutOut was developed out of the need to service the conservative community. Similar to Cameo, ShoutOut give users the ability to request customized video shoutouts from some of their favorite conservative celebrities.
Because this was a brand new app, the challenge was getting the hype out of the gate in a reasonable time to generate users. Especially with a Christmas 2021 launch.
As a paid media consultant we were able to come into their mix quickly and help assist in the running of numerous campaigns. From audience research to campaign builds, asset creation, and overall day-to-day optimization, we were successfully able to help across a number of different aspects of running paid media campaigns.
- Paid Media