QUEEN BEES

Once behind the doors of Pine Grove Senior Community, she encounters lusty widows, cutthroat bridge tournaments and a hotbed of bullying “mean girls” the likes of which she hasn’t encountered since high school, all of which leaves her yearning for the solitude of home. But somewhere between flower arranging and water aerobics Helen discovers that it’s never too late to make new friends and perhaps even find a new love.

CHALLENGE

The challenge was to successfully bring this film to market while targetting an older demographic.

SOLUTION

“Queen Bees” released June 11th on demand and in movie theaters, where it has generated just shy of $1 million in box office gross since June 11 on 600 screens. While critics have given the movie a collective average positive score of just 48% on Rotten Tomatoes, 90% of viewers who paid to see it liked it.

SERVICES

  • Social Media Managment
  • Influencer Marketing
  • Consulting

LINKS

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