Marketing Consulting (Nov 2014 – Jan 2015)
About:
I was introduced to the team at Derby Jackpot from a former school mate of one of the founders.  Derby Jackpot is a legal online and mobile portal that allows consumers the ability to gamble on horses effortlessly.  We were tasked with a two month project to help expand their Derby Bars brand, which was a more experiential way of engaging new consumers.
The goal was to get local bars on board with running a live 24/hour feed of DerbyJackpot results, which can be viewed here https://derbyjackpot.com/live. Â Then once bars were on board it was time to activate users. Â This was done through experiential marketing, similar to the work I had done at Tagkast.
I trained and hired about 5 brand ambassadors who would visit the bars with the live feed and product patrons with $5 in free bets. Â They would go at busy times, dress cute, and engage as many people as possible. Â Part of my tasks included creating the marketing material used in closing locations and attracting new customers. Â Attached below are the documents that were created.
Project Management:
Here are some sales materials that were specifically created for this project.
Sales Documents
Business Cards
Promo Cards



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