Conviva

Conviva pioneered and continues to define the standards for real-time, cross-screen, end-to-end streaming media intelligence. Built for streaming video, the Conviva platform enables you to understand and act on experience, advertising, social, and content insights for every stream across every screen, every second.

More than 250 industry leaders – including CBS, CNN, DAZN, HBO Max, Hulu, Red Bull, RTL, Sky, Sling TV, TED, Turner, and Univision – rely on Conviva to drive time-critical decisions at every level of their organization, reducing customer churn, increasing viewer engagement, driving new monetization models, and growing ROI.

In 2006, Conviva’s founders sparked a revolution that defined measurement, analytics, and user experience in streaming entertainment. Today, the company continues to push the industry forward and provide the insights and context companies need to thrive in the digital world.

CHALLENGE

Conviva’s greatest challenge was keeping up with its B2B Audience. The nature of the content and the personas targeted were unique due to the complex nature of their product offering.

SOLUTION

As a paid media consultant we were able to come into their mix quickly and help assist in the running of numerous campaigns. From audience research to campaign builds, asset creation, and overall day-to-day optimization, we were successfully able to help across a number of different aspects of running paid media campaigns.