Arm & Hammer

During my bit at Tagkast I had the honor of traveling across the country numerous times in an effort to successfully execute our branding initiatives. Being the creative opportunistic guy that I am, I would often bring my own camera around to capture footage of user engagements. I would then take this footage and cut short promo videos to be used in company marketing initiatives. This video was produced during a visit to California for the well known annual event called Mom Summit 2.0, a mom blogger conference, where the world’s most well known mom bloggers came to find new products to write about. We had partnered with the PR film Edelman, on behalf of their client Arm & Hammer to produce an interactive social experience using super hero props and Arm & Hammer products. During that time, I shot clips of visitors interacting with the setup to be used for future promotions.