Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios.

In May, the company launched a beta test of the max-width Promoted videos to a small group of brands, including Adidas, American Express, Chevrolet, Kohl’s, Tropicana and Paramount Pictures. Since then, it has gathered data from a Millward Brown report showing that advertisers using the wider videos are seeing lifts in brand awareness and purchase intent.

Adidas also experienced a 12.6 percent lift in ad awareness among viewers who watched the brand’s World Cup video displayed at maximum width on Pinterest.

The wide-format ad videos are available in Pinterest’s self-serve Ads Manager platform. The company says brands that work with a Pinterest sales rep or Pinterest Marketing Partner can contact them as well to create a campaign.