by Cyprian Francis | Oct 4, 2021 | Blog, Media
Facebook has once again changed the default method for reporting and optimization. How you optimize impacts who sees your Facebook ads. Facebook will show your ad to people most likely to perform your desired action. The default Attribution Setting moving forward...
by Cyprian Francis | Jun 25, 2018 | Blog, Business, Media, Social Marketing, Social Media, Video
We all love YouTube. From the homemade amateur videos to the extremely professional studio flicks. It’s so convenient and easy. And it used to be a huge cash cow for creators who knew how to draw an audience. But recently new limitations have made it a little...
by Cyprian Francis | Jun 21, 2018 | Blog, Business, Film, Media
And the media landscape continues to shrink, as 21st Century Fox has agreed to an improved offer from The Walt Disney Co. worth $38 a share, up from $28 a share which was agreed upon in December. This valuation is a $3 premium over Comcast’s $35 a share all-cash offer...
by Cyprian Francis | Apr 19, 2018 | App, Blog, Business, Media
Last month, Netflix announced that it would be bringing previews to its mobile app and as of today, they’re now available. Each one is around 30 seconds long and in a vertical format, giving them a Snapchat or Instagram Story-type feel, and they’re...
by Cyprian Francis | Sep 29, 2017 | Blog, Business, Media, Technology
Whether you are surfing or landing doubles in the park, there is a new GoPro out on the market and it is all everyone is talking about in the tech world. Doubling the frame rate capture of their last camera, GoPro’s new Hero6 Black shoots 4K video x 60fps, 2.7K x...
by Cyprian Francis | Sep 27, 2017 | Blog, Business, Media, Technology
Facebook has signed a two-year deal to bring highlights and other clips to its two billion users around the world. The deal, which kicks in immediately, will let Facebook users watch highlights of any game shortly after it ends. The NFL is also creating a couple of...
