by Cyprian Francis | Jun 11, 2022 | Blog, Marketing
LinkedIn has just announced that they’re expanding the Boost button to the LinkedIn Events page to allow ads. This means that advertisers will be able to promote events and drive registrations using this amazing new feature. Last year LinkedIn gave advertisers a new...
by Cyprian Francis | Jun 1, 2022 | Marketing
Cryptocurrency exchanges in the U.S. just received a new platform to promote on: Microsoft Advertising. To date Microsoft has been stringent on all crypto related ads, and thankfully there will be a layer of protection included in this release that should help to...
by Cyprian Francis | Mar 21, 2022 | Marketing
With various channels, ad types, targeting abilities, and performance metrics, Paid Media can be confusing. So if you are a novice who is just starting out or a pro who needs a refresher, here is a cheat sheet of some of the most used definitions in paid media today....
by Cyprian Francis | Jan 26, 2022 | Marketing
State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rather spend game day hanging out with you online. Instead of splurging on guest appearances by Drake and Paul Rudd as it did a year ago, the insurance provider is forgoing a...
by Cyprian Francis | Dec 14, 2021 | Marketing
Peloton wants users to know its at-home fitness equipment can improve one’s physical health — not lead to health complications, which was implied in the reboot of “Sex and the City” on HBO Max. The company put out a response on its Twitter account on Sunday to a plot...
by Cyprian Francis | Dec 3, 2021 | Marketing
Meta, the parent company of Facebook, Instagram, and Whatsapp, has relaxed its rules for cryptocurrency advertising, allowing crypto exchanges, wallets, and other crypto companies to advertise across all its platforms. Facebook, Instagram, and WhatsApp users will once...
