Starting May 30, qualifying candidates will have access to labels confirming their candidacy and campaign details. This comes in part to all of the recent drama surrounding the Russian intervention in the presidential election, and Facebook’s recent hearings in front of the legislature.
Twitter is arming itself against abuse from outside forces in advance of this year’s midterm elections. The site is introducing new labels for US midterm election candidates and is set to launch its Political Campaigning Policy later this summer.
The new US midterm election labels will be displayed on a candidate’s Twitter profile page and include campaign details such as the office the candidate is running for, the state location for the office and the district number, as well as a “clearly identifiable” small icon of a government building.
How Does It Work?
In addition to being displayed on the candidate’s profile page, labels will also show up alongside tweets sent or retweeted by the account — including tweets that have been embedded on other sites outside of Twitter.
As long as candidates give consent, the labels will appear on the Twitter accounts for candidates in state governor, US Senate and US House of Representative races during the 2018 US midterm general elections. Twitter says labels will begin appearing on qualifying candidate accounts as early as May 30.
In addition to the new candidate labels, the site also announced its new Political Campaigning Policy. The new policy will require advertisers running political ads to self-identify and certify they are in the US by providing FEC IDs. Non-FEC-registered organizations and individuals will be required to submit a notarized form to the site before being authorized to run political ad campaigns.
Under the new policy, Twitter is forbidding any foreign nationals from targeting political ads to people in the US. Twitter handles used for political campaign advertising will have stricter requirements compared to standard Twitter handles, and they must include a profile photo, header photo and website link that is consistent with the account holder’s online presence. On top of the account details, the Twitter bio for the account will also have to include a website that provides valid contact information.
Enforcement for the new policy is scheduled to being later in the summer, but advertisers wanting to run political ads on the platform can apply now to be qualified once the new policies begin. (Twitter included a link to its “How to get certified as a Political Campaigning advertiser in the US” site for advertisers to start the qualification process.)
Unlike Facebook, which has rolled out new policies covering both political and issue-related ads, Twitter is separating issue ads from political ads, giving them a separate policy, which hasn’t been announced yet.
Twitter also referenced its Ads Transparency Center, something that sounds a lot like Facebook’s newly announced archive for political ad content. The Ads Transparency Center is also scheduled to launch this summer and will provide further details like ad spend and targeting demographics for political ad campaigns.
These policy updates fall in line with a number of changes Twitter is making to improve the overall health of the platform. Last week, the site announced it was modifying how conversations happen based on user behavior and conduct. In February, it rolled out new policies that restricted accounts from posting identical content across multiple accounts, aiming to reduce spam and bot activity.