Well, it just got easier for brands to unleash custom-tailored customer service chatbots in Facebook Messenger. Analytics firm Sprout Social said yesterday it brought it’s Bot Builder tool to the popular instant-messaging app.

Bot Builder, which Sprout Social introduced for Twitter DMs earlier this year, streamlines the process for creating, previewing, and deploying custom chatbots—making it easier for non-developers to get bots to do their bidding.

According to Sprout Social, Facebook already has 100,000 monthly active bots (not scary at all) and some 80% of high-level marketers plan to implement bots by 2020. You can learn more about Bot Builder here.