At some point in your life, you probably wore a pair of the perennial K-Swiss Classic tennis shoes. It all started with a dream in 1966 when two Swiss brothers moved to California to start the footwear company.

When Barney Waters became K-Swiss’s new leader in 2015, he had an idea to inspire the next generation of hustlers and go-getters, starting with the one and only Gary Vaynerchuck, CEO of VaynerMedia, and ultimate social media superstar.

If you haven’t seen any of Gary’s stuff, then you’re not in tune with being an entrepreneur. His commentary strikes the hearts of entrepreneurs around the world, helping motivate them to get out and do something.  The media mogul collaborated with K-Swiss to create two original sneakers: GaryVee 001s and 002s. The 001s are Vee’s take on the Court Frasco style, and the 002s are an Icon Knit. He revealed them officially at ComplexCon earlier this month.

Here’s a glance at each.

GaryVee 001

GaryVee 002

Go ahead and cop your pair here: