Last week Google announced that it’s grouping its advertising channels into three new brands under it’s new Google Marketing Platform:  Google Ads, Google Marketing Platform, and Google Ad Manager.  The company is consolidating and updating its marketing partner program as well.

Google Marketing Platform combines the DoubleClick advertising products and the Google Analytics 360 Suite into one solution for enterprise advertisers.

The new program offers resources that enable companies to fully take advantage of the products and tools incorporated into the Google Marketing Platform.

Moreover, through this program, companies have the option to either develop their workers’ skills in using the products of the search giant’s service or collaborate with service providers that already have the necessary expertise and training.

There are three partner designations:

  1. Certified Individuals: Those who complete certifications for individual products in the Google Marketing Platform.
  2. Certified Companies: Firms that have certified individuals on staff to provide consulting, training, implementation, operations and technical support and come with “stellar” customer references.
  3. Sales Partners: These firms sell Google Marketing Platform technology on Google’s behalf. They work more closely with Google in providing services and consulting than Certified Companies.

The search giant offers free analytics and intuitive testing tools for smaller businesses, while more comprehensive advertising tools are also available for larger enterprises.

Right now, the search giant claims that more than 500 companies are already part of the Google Marketing Platform Partners program, and it is working to add more partners in different countries and regions around the world.

There are resources listed for analytics, Display & Video 360, Campaign Manager, Creative, Search Ads 360, Attribution, Data Studio, Optimize and Tag Manager.