In The News
By working with so many unique companies, technologies, and people, we thought we’d share our insights through a comprehensive and actionable blog.
Use ChatGPT to Improve Your Company’s Everyday Tasks
ChatGPT is a powerful language model that can be used to improve various aspects of a business, from customer service to content generation. Here are just a few of the advantages of using ChatGPT in your everyday business: Improved customer service: ChatGPT can be...
Twitter has made an edit button, but you’ll have to pay in order to use it
If there was ever any doubt that Twitter is trying to make its platform friendlier to its users, the company has finally decided to give them the power to edit their own Tweets. The social network has been resisting the idea for quite some time, but it appears that...
Shopify Unveils New Updates & Features
Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone. Called Connect-to-Consumer (C2C), the ecommerce site aims to help sellers find customers and scale their businesses with the...
LinkedIn Now Allows Event Boosting
LinkedIn has just announced that they’re expanding the Boost button to the LinkedIn Events page to allow ads. This means that advertisers will be able to promote events and drive registrations using this amazing new feature. Last year LinkedIn gave advertisers a new...
Spend 2.5 Hours Learning Directing with Paul Thomas Anderson, Steven Spielberg, Denis Villeneuve and more
If you're wanting to learn how to direct, then what better place to start than from the world's best? The Academy Awards have really been putting out a lot of free content. Including an awesome interview of, directors Paul Thomas Anderson (Licorice Pizza), Kenneth...
Crypto Ads Now Allowed on Microsoft Ad Network (With Approval)
Cryptocurrency exchanges in the U.S. just received a new platform to promote on: Microsoft Advertising. To date Microsoft has been stringent on all crypto related ads, and thankfully there will be a layer of protection included in this release that should help to...
I Just Dropped My First Short Film NFT
The one thing that always bothered me about NFTs is that most of them are hot garbage, overinflated, and due to crash. But at the same time, I knew there was always something game-changing about the blockchain, specific to the media and art industry. I just...
Add Stand Up Comedian to My Resume
Last night was an exciting experience for me. After years and years of sitting on the sidelines and watching amazing comics perform, comparing my own skills, I finally stepped onto the stage and gave my five minutes. A little about the Oscars, Will Smith, The Rock,...
TikTok is testing search ads
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data). TikTok is starting to roll out ads within its search results. The video ads have a “Sponsored” label, are located above the “Others...
Marketing Terms Every Paid Media Strategist Should Know
With various channels, ad types, targeting abilities, and performance metrics, Paid Media can be confusing. So if you are a novice who is just starting out or a pro who needs a refresher, here is a cheat sheet of some of the most used definitions in paid media today....
LimeWire is Back with NFTs
File-sharing service LimeWire, which shut down in 2011 under fire from the music industry, is making a comeback as a digital collectibles marketplace for art and entertainment, initially focusing on music. Launched in 2000, LimeWire became the world's biggest outlet...
How To Add New Users To Your Facebook Business Manager
Add people to your business and grant them permission to assets in your Business Manager. These steps are for adding individual people to your Business Manager, not partners such as other businesses. Learn more about partners in Business Manager.Before you begin...
Google Ads creates unified advertiser verification program
Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program. Google Ads will merge its advertising identify and business operation verification programs into a unified advertising...
State Farm Chooses TikTok Over TV in this year’s Super Bowl Ad
State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rather spend game day hanging out with you online. Instead of splurging on guest appearances by Drake and Paul Rudd as it did a year ago, the insurance provider is forgoing a...
5 Reasons You Should Be Leveraging Influencers to Create Content for You
Imagine spending 3, 5, 7, 10 times creating content about motifs you love out of pure passion. Working through decision fatigue on what to produce, what platform to concentrate on structure, and not knowing the rearmost marketing monetization strategies to actually...
Peloton fires back at ‘Sex and the City’ reboot with it’s own parody ad
Peloton wants users to know its at-home fitness equipment can improve one’s physical health — not lead to health complications, which was implied in the reboot of “Sex and the City” on HBO Max. The company put out a response on its Twitter account on Sunday to a plot...
Meta Brings Back Crypto Ads
Meta, the parent company of Facebook, Instagram, and Whatsapp, has relaxed its rules for cryptocurrency advertising, allowing crypto exchanges, wallets, and other crypto companies to advertise across all its platforms. Facebook, Instagram, and WhatsApp users will once...
Talking Paid Media with DailyAdBrief.com
Daily Ad Brief is a site dedicated to bringing the advertising industry news about relevant news, trends, and voices. The site is sponsored by Simpli.fi, a leading provider of workflow software and programmatic solutions to advertising agencies and other media buying...
Work Learning: Task Management Tips for Small Business Owners
Owning a company often equips you not just with the tools to succeed in business but also in life. This rings especially true with task management - if you’re an entrepreneur or a small business owner hoping to get a better grasp on timekeeping, organization, critical...
Freelancers can now offer their services on LinkedIn’s new Gig Marketplace
LinkedIn has officially launched a marketplace that competes with platforms like Fiverr and Upwork, giving freelance SEO and PPC professionals a new place to market their services. The LinkedIn Service Marketplace, which first launched as a beta in March, has...
Tom Brady Drops The F-Bomb In A New Hertz Commercial
Tampa Bay Buccaneers star Tom Brady has been recruited by Hertz to promote its brand new fleet of Teslas, and the internet can't get enough of it. Brady's partnership with Hertz was announced Monday in unison with the company's Tesla deal, which is reportedly worth...
Pinterest Launches New Features for Creators
Creators set trends and grow fandoms on social platforms such as YouTube, TikTok and Instagram. Now, Pinterest wants in on the influencer game. Last week, Pinterest announced a new set of tools, an original creators series and a celebrity-driven activation, “Create...
How To Incorporate Your Small Business
If you're considering starting a company and want to choose between an LLC and Inc. (corporation), here is what you should know about the differences. A limited liability company (denoted by L.L.C. or LLC) is a business structure that provides limited liability to its...
Facebook Ads Change Default Attribution Setting… Again…
Facebook has once again changed the default method for reporting and optimization. How you optimize impacts who sees your Facebook ads. Facebook will show your ad to people most likely to perform your desired action. The default Attribution Setting moving forward...
HomeGoods, After Opening 820 Stores, Finally Launches A Website
On Sept. 28, HomeGoods broke into the E-commerce space when it officially launched its online store. Now, you no longer need to head out of the house and comb through the aisles to find adorable seasonal decor, the perfect throw pillow, a cozy bed set or even a...
Adwords is combining Smart and Display Ads
Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. The new...
3 Benefits To Using SMS Marketing For Your Business
We live in a very competitive business world and if you own a business then you understand the challenges. In the past, you only had to compete with your nearest competitors who were on the high street, but now you’re competing with businesses from all over the globe...
Twitter Is Planning To Let Users Hide Their Old Tweets
After several ruined careers, Twitter is finally going to allow users to hide all of their tweets. If you have a Twitter account, you may remember the early days were all about the shock-value driving force of the platform. Slowly, Twitter became a place for...
10 Marketing Tools Every Small Business Owner Should Know About
Running a small business usually means that you are operating with a low budget. You probably have a small staff to manage the work. Which makes it becomes more vital to find resources to make your work easier without making a dent in your pocket. In this article, we...
3 Tips for Influencers and Celebs Looking to Jump Into Crypto
Crypto has the power to let influencers forge their own financial relationships directly with their audiences. In the last few years, crypto has become much more widely adopted and understood due to consumer-friendly experiences that are aimed to appeal to the next...
How the 2020 COVID pandemic has changed shopping behaviors
While many people have ended some of their early pandemic behaviors, like scrubbing down groceries or finding pandemic-friendly outdoor or in-home workouts, one activity that many have stuck with is knocking out all their shopping online, whether it be for grocery...
Twitter Ends Fleets 9 Months After Launch
Well that pretty much lasted just about as long as we expected it to. Twitter has announced that eight months after they were first rolled out, Fleets are being discontinued. Originally devised as Twitter's response to Instagram Stories, Snapchat, TikTok, Facebook and...
4 Tips To Creating Better Content For Your Small Business
Millions Of people are using the internet every day, and the trend will continue into the future. Therefore, any venture needs to take advantage of the various digital media platforms like blogs and websites to get ahead of their rivals. Since online traffic is...
Spotify Introduces New Social Media Feature Called Greenroom
Last week Spotify launched a new social media feature called Greenroom, a social audio app with the ability to turn live talks into podcasts. The company is now competing in the social audio space with the launch of this new feature, which offers the option of turning...
How To Become A Successful Content Creator?
At a time where most of us are staying indoors, it's no surprise that we’re glued to our favorite screens more than ever. According to recent data, we're consuming more online content now via social media. In response, there’s been a significant...
YouTube Launches Beta Version of Shorts to Compete with TikTok
Following through on a plan announced last month, YouTube Shorts has launched in beta in the U.S. The launch of the short-form answer to TikTok begins today and will reach the entire country over the next few weeks. In a blog post, Shorts product lead Todd Sherman...
LinkedIn Introduces New Stories Feature
Scrolling through my socials as I do each day I was surprised by something I saw when looking at my LinkedIn page. Those common little circles at the top of my app. Looking very similar to what's now popular on Facebook, Instagram, and Snapchat. Stories! LinkedIn has...
How Successful People Get Ish Done – Interview With Author Ish Verduzco
Twitter is a hell of a tool. I was just scrolling along one day, as I do most days, and I came across a guy who was posting a ton of great content. His name is Ish Verduzco. An LA guy, who does social as well as anyone around. He just so happened to be doing a podcast...
5 Innovative Ways To Improve Local Marketing
Our agency recently brought on a new “local” client whose revenue is derived primarily from local traffic. What we learned was that there are some fairly simple hacks that can be made to enhance local performance, and ultimately make more money. In the...
Facebook’s New Stories Feature “REELS” Plans to Rival TikTok
Zuckerberg has finally washed the sunscreen off his face and sees it’s time to do what he does best… STEAL COMPETITORS TECHNOLOGY! We’ve seen it happen to Snapchat with stories and now Facebook plans on undermining TikTok with a new product Reels. This new product is...
How To Bet The 2020 US Presidential Election?
The reality is that you can pretty much place a bet on anything. But the US Presidential Election? Come on man.... That's unpatriotic. Or is it? Many would argue that it's a great way to hedge other investments, equity positions, etc. And personally I've never bet on...
Ask The Streets About Me
Scrolling through Facebook today I was reminded of a photo from 9 years ago. 9 years ago! Man time flies. But it's a photo from the "set" of Block Diaries, the hood web series I shot with my friend Cornell Hill. This is me in the thick of things, doing what I love,...
How We Help Webinar Replay
As we roll into another week of quarantine, our Vanquish Media Group team wanted to give our network an opportunity to learn about some of the changes taking place in the entertainment industry. From working from home to new media landscapes, the good, the bad, the...
A conversation with market commentator Bob Iaccino
What is going on guys? 3 weeks into quarantine and I'm slowly starting to lose my mind. But I guess us creators must continue creating. But we can't shy away from the realities. In this episode of The Cyprian Francis Show, I chat with an old friend and mentor of mine,...
How Coronavirus is effecting the Entertainment industry
As coronavirus takes grip of the world, I wanted to take a few minutes to talk about its effects on the Entertainment industry, and Los Angeles together.
Duke of Digital Podcast – Social Media Trends with Cyprian Francis
True Story: I was browsing Craigslist, as I usually do, looking for opportunities and whatnot, and I came across a post about a local marketing guru who was looking for local guests for his fast-growing podcast. I did a little research, reached out, and had the luxury...
Santa Monica Roller Hockey
In this vlog episode, I am happy to take you on a little journey inside the Santa Monica Roller Hockey league, where people from all walks of life come together once a week to play roller hockey on the beautiful beaches of Santa Monica California. Enjoy! And if you're...
A conversation with “Stay Eatin Bruh” creator Miles Carey-Snow
When I first moved to LA I really on had 1 friend, Mr. Clay Kerr, who is an amazing photographer and videographer. He introduced me to his old classmate Miles Carey-Snow and showed me some of the things they were working on. Music Videos, and Behind The Scenes shoots,...
Girls Gone Mild LA Back With Season 2 Premiere
The mild girls of Girls Gone Mild LA are back at it with the premiere of their first episode of Season 2. Created by and starring Gracie Strawn, the YouTube series follows the "mild" life as Gracie, and her pack of friends gives the world a taste of what LA is really...
7 Social Media Trends to Look For in 2020
The social media landscape is changing, and the future is looking less than rosy. Organic social reach has started to decline. Trust in key social media platforms is at an all-time low. And pay to play is pretty much a necessity for brands to break through. But here’s...
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