Rooms of spectacular galore are coming to Airbnb. But the new feature targets elite tourists—not the unwashed masses of thrifty travelers trying to be bougie for a weekend.
Airbnb is launching a new premium service for the super rich, known inside the company as “Airbnb Lux,”. Those with enough money will be able to rent out mansions, penthouses, and mega-homes that meet a certain criteria.
It’s unclear what the criteria is, but maybe it consists of having a smart toilet, a Juicero, and Mark Zuckerberg’s Jarvis AI featuring the voice of Morgan Freeman (we really don’t know what the rich have in their homes).
The home-sharing company isn’t ready to talk about their plans to woo rich people who want to stay in other rich-people homes. Airbnb Lux is just one of the most recent tiers the company is reportedly planning to roll out for the rich. Bloomberg reported last week that it’s also planning to launch Airbnb Select, which allegedly aims to attract higher-paying travelers who seek amenities offered by fancy hotels.
It makes sense Airbnb would roll out elite listings after acquiring Luxury Retreats, another high-end rentals and services website. But Airbnb has also been targeting celebrities such as Beyoncé and Selena Gomez with its extravagant offerings over the past couple years. Beyoncé even posted photos of her $10,000-a-night Airbnb.